If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage.
Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimise it properly.
You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins. And in order to do so effectively, it needs to be built with purpose. In other words, you’ll need to incorporate elements that attract traffic, educate visitors, and invite conversions.
So to improve the performance of your homepage, check out the following infographic detailing 5 critical elements every homepage must have.
What You Should Include in Your Website Homepage Design
Within three seconds, a website needs to tell visitors what the business has to offer. That’s where your headline comes in. It may only be a few words, but it’s one of the most important pieces of copy on your website.
Keep the headline itself clear and simple. Dropbox Work better and more safely – together. It’s simple, yet powerful — no need to decode jargon to figure out what Dropbox really does.
Your sub-headline should supplement the headline by offering a brief description of what you do or what you offer. This can be done effectively by zeroing in on a common pain point that your product or service solves.
To optimise your headlines and text for mobile, use larger fonts to give visitors a better experience. Small fonts could force mobile visitors to pinch and zoom in order to read and interact with the content on your site. Our advice? Make your headlines and sub-headlines at least 22 px, and body copy at least 14 px.
3) Primary Calls-to-Action
The goal of your homepage is to compel visitors to dig deeper into your website and move them further down the funnel. Include two to three calls-to-action above the fold that direct people to different stages of the buying cycle — and place them in spots that are easy to find.
These CTAs should be visually striking, ideally in a colour that contrasts from the colour scheme of your homepage, while still fitting in with the overall design. Keep the copy brief — no more than five words — and action-oriented, so it compels visitors to click whatever you’re offering. Examples of CTA copy are “Sign up,” “Make an appointment,” or “Try it for free.”
To optimise your CTAs for mobile users, make sure it’s big enough to easily touch with a finger. Consider adding whitespace around your CTA, too, so mobile visitors can easily tap it without accidentally clicking on something they didn’t mean to.
It’s not only important to describe what you do, but also why what you do matters. Prospects want to know about the benefits of buying from you because that’s what’ll compel them to stick around.
Keep the copy lightweight and easy to read, and speak the language of your customers.
5) Social Proof
Social proof is a powerful indicator of trust. Your product or service could be the best in the world, and it’s okay to lay that claim — it’s just that people may not believe you unless they hear it from other people, too. And that’s exactly what social proof does.
Include just a few of your best (short) quotes on the homepage, and link to case studies if applicable. Adding a name and photo gives these testimonials more credibility.